About BluCoast
Built for Owners Who Expect More
BluCoast Property Management was founded on a single conviction: South Florida multifamily assets deserve institutional-grade management — regardless of portfolio size.
Our Story
Born from the Boardroom, Built for the Field
BluCoast was founded by Kurtiss Hirt and Leticia Furlani after decades of operating multifamily assets across Ohio & South Florida's most competitive submarkets. They saw the same pattern repeat: owners with strong assets were leaving significant NOI on the table — not from lack of effort, but from management teams that optimized for occupancy instead of profitability.
They built BluCoast to close that gap. Every process, every hire, and every technology decision is made with one question in mind: does this improve the owner's return? That discipline — applied consistently across leasing, operations, payroll, and capital planning — is what separates BluCoast from conventional property management.
Today, BluCoast operates exclusively in South Florida, managing multifamily communities from Palm Beach to Miami. The firm's concentrated geographic focus means deeper market intelligence, faster vendor response times, and a management team that is genuinely present — not managing assets from across the state.
Our Mission
Maximize Owner Returns. Full Stop.
We exist to deliver the highest possible risk-adjusted return on every asset we manage. Not the highest occupancy. Not the most five-star reviews. The highest return — achieved through disciplined operations, proactive revenue management, and relentless cost control.
What We Stand For
The Principles Behind Every Decision
Owner-First Accountability
Every decision is evaluated through the lens of owner return. We report transparently, act proactively, and never optimize for metrics that don't move the bottom line.
Operational Precision
We run lean, documented processes across every function — leasing, maintenance, payroll, and CapEx — so performance is repeatable and results are predictable.
Market Depth
Our exclusive focus on South Florida means we know the submarkets, the vendors, the regulatory landscape, and the competitive dynamics better than any regional or national firm.
Honest Communication
We deliver the news — good and bad — clearly and promptly. Owners always know where their asset stands and what we're doing about it.
Our Market
South Florida, Exclusively
BluCoast operates exclusively in South Florida — Palm Beach, Broward, and Miami-Dade counties. This geographic discipline is intentional. It means our team is on the ground, our vendor relationships are deep, and our market intelligence is current. We don't manage assets we can't visit in an hour.
3
Counties Served
30+
Years Combined Experience
100%
South Florida Focus
Ready to See What BluCoast Can Do for Your Asset?
Let's start with a conversation about your property and your goals.