Leadership
Operators Who Think Like Investors
BluCoast was built by multifamily veterans who have spent three decades at the intersection of property operations and asset ownership — people who understand that every management decision is ultimately a financial one.
Thirty Years. One Focus.
Kurtiss Hirt and Leticia Furlani founded BluCoast on a simple conviction: that the best property managers are the ones who think like the owners they serve. Their combined experience spans a thousand of apartment homes across Ohio & Florida, through multiple market cycles, and across many asset classes from workforce housing to stabilized . The result is a management platform built not on process for its own sake, but on outcomes — specifically, the NOI performance and asset value that matter most to property owners.
Investor-First Operator
Kurtiss Hirt
Principal & Co-Founder
Kurtiss Hirt brings more than 30 years of multifamily real estate experience to BluCoast, with a career that has spanned property operations, asset management, and ownership. He has overseen the management a thousand apartment homes across Florida & Ohio, developing a deep fluency in the financial mechanics that drive property performance — from gross revenue optimization to capital expenditure planning.
His approach to property management is fundamentally analytical. Where others see an occupancy rate, Kurtiss sees a revenue yield. Where others see a maintenance request, he sees a cost-per-unit trend. This investor's lens shapes every operational decision BluCoast makes — from staffing models to vendor contracts to lease renewal strategy.
Kurtiss has guided assets through acquisition, stabilization, value-add repositioning, and disposition, giving him a full-cycle perspective that few operators possess. His clients benefit not just from his operational expertise, but from his ability to align management strategy with ownership objectives at every stage of the asset lifecycle.
Operational Precision at Scale
Leticia Furlani
Principal & Co-Founder
Leticia Furlani has dedicated herself to mastering the operational side of multifamily real estate — the systems, teams, and processes that determine whether a property performs or underperforms against its potential. Her expertise spans leasing and resident relations, financial reporting, team development, and the operational efficiency engineering that drives measurable NOI improvement.
Leticia's strength is in building high-performance organizations. She understands that property management is ultimately a people business — and that the right team, properly structured and held to the right benchmarks, is the most powerful lever an owner has. She has built and led management teams across diverse portfolio types, consistently delivering occupancy, retention, and expense results that exceed market benchmarks.
Her financial acumen is equally sharp. Leticia brings rigorous discipline to budgeting, variance analysis, and reporting — ensuring that owners always have a clear, accurate picture of their asset's performance. She believes that transparency and accountability are not just good practices; they are the foundation of a management relationship built on trust.
Our Philosophy
"The best property managers we ever worked with thought like owners. So when we built BluCoast, we built it around that principle — every decision, every dollar, every hire measured against its impact on the asset."
Kurtiss Hirt & Leticia Furlani, Co-Founders
Management Is a Financial Discipline
BluCoast was founded on the belief that property management and asset management are not separate disciplines — they are the same discipline, applied at different scales. When you manage a property the way an investor thinks about an asset, every operational decision becomes a financial decision. Vacancy isn't just an occupancy metric — it's a revenue yield problem. Payroll isn't just a staffing question — it's the largest line item on the P&L. Maintenance isn't just a service function — it's a cost curve to be engineered. This is how Kurtiss and Leticia have always operated. And it is the philosophy that defines every engagement BluCoast takes on.
Work With Operators Who Think Like You Do
If you measure your property's success in NOI and asset value — not just occupancy and resident satisfaction — BluCoast is built for you.